我的藍海市場傳播策略

藍海市場傳播策略
Blue Ocean Marketing Communication Strategy (BCMC).

前言 Preface

幾乎每天消費人都無法避免被數以千計的各類廣告宣傳轟炸，每一則廣告都在宣傳某個產品或傳播某種訊息。
根據一項廣告調查，只有約17巴仙的消費人在看了廣告的24小時後，記得某個品牌的名字。這項調查也再次提醒公司領導人，為何整合市場行銷傳播策略是非常有力的工具。

Every day the average consumer is assailed by thousands of advertisements, each promoting a product or message. According to an advertising study, only 17 percent of consumers are able to recall even one specific brand name 24 hours later. These statistics testify to the feverish pace of corporate marketing and give clues to why integrated marketing communication strategy is such a powerful tool.

我的建議計劃My proposal

整合市場行銷傳播策略（IMC）必須是多方面、而且是互動式的，才能達到預期的效果。
這IMC包涵了各種傳播的工具（Multi Communication Tools) ，例如公關策略 (PR Strategy) 、電郵市場傳播 (Email Marketing) 、短訊傳播 (SMS Marketing) 、以及其他平面媒體與電子媒體傳播。在這IMC的基礎上，本人提出一項具創意的藍海市場傳播策略( BOMC)。

Developing an integrated campaign requires more than coordinating graphics and tag lines. It means sorting through hundreds of media channels and dozens of new options to shape a communications mix that delivers powerful, cost-efficient, and targeted messages. It means using media options such as advertising, public relations, SMS and direct mail in conjunction with one another instead of in isolation. And it means melding all the elements into an effective plan.Base on these multi channel tools, I will like to create a Blue Ocean Marketing Communication Strategy ( BOMC).

為了擺脫傳統市場傳播的惡性競爭，走出流血成河的“紅海”，尋求全新的傳播策略是急不容緩的當務之急。只有熟悉整合行銷傳播(IMC)法則，才能創造出全新的藍海傳播策略，利用藍海4大原理變通，制定全新的傳播策略，開創新方向。
藍海策略4大原理:
1. 剔除
2. 減少
3. 增加
4. 創造

這4大原理包涵了公司/企業對內對外的傳播，利用最低的成本達致最高的效益是藍海最根本的中心思想。